Case Study: Pronto improves rider and driver safety with MetaMap

How Pronto increased riders and drivers safety on its platform by implementing Mati

Pronto, a ride-sharing service operating in Mexico's second-tier cities, faced significant challenges with user identity verification. Their initial automated solution generated user complaints, and a subsequent manual verification process became unsustainable as the company grew rapidly. To ensure driver and rider safety without hurting conversion rates, they needed a reliable and efficient solution, leading them to the vendor MetaMap.

By implementing MetaMap's identity verification platform, Pronto automated its safety checks. The API integration was completed in less than five days and provided a condensed, instant review of user IDs. This solution drastically reduced verification-related complaints to less than 5% and empowered Pronto to safely implement new features like a delivery service, all while significantly improving the experience for both users and their internal operations team.

Pronto

Cristobal Galguera

Head of Product