Case Study: Slack builds the fastest-growing business app with Metalab

Slack builds the fastest growing business app with Metalab, reaching a $25 billion valuation

The customer, Slack, faced the challenge of entering a crowded market for corporate chat applications with a rough prototype. They partnered with the design vendor Metalab to create a distinct and engaging user experience that would stand out from typical dull enterprise software.

Metalab designed Slack's app from the ground up, focusing on a playful interface, delightful interactions, and witty copy to make the product enjoyable. This solution made Slack the world's most popular corporate chat client and the fastest growing business application ever, leading to a public valuation of nearly $25 billion.

Slack