Case Study: Ro achieves a unified, personalized healthcare platform with Metalab

Ro unites 8 brands into one super app with Metalab

Metalab partnered with Ro, a health startup that had rapidly expanded into a house of distinct brands, to help unify its digital offerings. The challenge was to transform Ro from a collection of single offerings into a cohesive, holistic, and goals-based healthcare system that felt personalized and intuitive for every patient.

The solution implemented by Metalab included creating a flexible umbrella brand and a comprehensive design system to bring all of Ro's offerings under one patient-centric experience. They designed personalized care plans with milestones, improved messaging for closer support, and built a personalization architecture for tailored user journeys. As a result, Metalab successfully united 8 brands into a super app and delivered over 654 design system components, positioning Ro to lead the digital healthcare revolution.

Ro