Case Study: Headspace boosts engagement with Metalab's elevated web design

Headspace boosts time on site 2x with Metalab

Headspace, a leading meditation app, sought to evolve its website from a simple marketing tool into an educational hub to better engage its users and showcase its full range of mindfulness offerings. Metalab was enlisted to help implement a product mindset and elevate the brand's digital expression to meet this challenge.

Metalab designed a new web experience with playful colors, illustrations, and micro-interactions to create a multi-dimensional and engaging site. They implemented a modular design framework to balance creativity with build requirements. This solution drove significant results, including a 2x increase in time on site for new category pages, a 69% increase in pages per session, and a 116% increase in average session duration.

Headspace