Case Study: Genies achieves authentic self-expression and avatar creation with Metalab

Genies reaches 99% celebrity avatar market share with Metalab

Genies, a startup building an avatar and digital fashion platform, partnered with the product design firm Metalab to create a mobile experience for authentic self-expression. Their challenge was to invent new ways for people to create and style 3D avatars, guiding users through endless personalization possibilities without causing overwhelm.

Metalab designed an intuitive avatar creation experience, a custom wearable designer tool for creators, and a marketplace called "the warehouse." The solution also included AR social sharing to blend the digital and physical worlds. Following the launch, Genies announced a successful Series C round, achieving a $1 billion valuation, raising over $150 million, and capturing 99% of the celebrity avatar market share.

Genies