Case Study: Risi Performance Oils boosts North American e-commerce growth with Metal Agency

Risi Performance Oils powers three buyer segments with Metal

Risi Performance Oils, the exclusive North American distributor for Pakelo Lubricants, required a sophisticated e-commerce infrastructure to serve its distinct buyer segments: Ferrari and Lamborghini owners, racing teams, and automotive dealers. The challenge was to build a connected platform capable of providing a frictionless experience for each customer type while converting the high-intent buyers attracted by their motorsports reputation. Metal Agency was engaged to develop this digital commerce and performance marketing system.

Metal Agency engineered a high-performance e-commerce platform with precise inventory management and a checkout experience optimized for a technical audience. The solution integrated CRM and marketing automation for personalized communications. This infrastructure, combined with an omnichannel marketing strategy, became a primary driver of revenue across all channels. Metal Agency continues to run the digital system, ensuring every marketing dollar tracks to a measurable revenue outcome for the growing brand.

Risi Performance Oils