Case Study: Risi Competizione boosts fan engagement and sponsorship growth with Metal Agency

Risi Competizione builds a 7-year digital racing platform with Metal Agency

Risi Competizione, the most decorated Ferrari racing team in North America, required a sophisticated digital infrastructure to connect their technical on-track operations with a global fan base and enhance sponsorship value. They partnered with digital infrastructure company Metal to build an integrated system that would elevate brand visibility and deepen fan engagement.

Metal implemented a comprehensive solution including cloud hosting, CRM integration, a global streaming platform, and a data-driven digital marketing strategy. This provided Risi Competizione with real-time analytics and an omnichannel presence. The partnership, highlighted by Metal's branding on the race car for seven years, produced measurable growth in online traffic, social media engagement, and sponsorship revenue, ensuring the brand performs at an elite level both on and off the track.

Risi Competizione