Case Study: School of Rock boosts lead conversion with Metajive website redesign

School of Rock boosts lead collection 44% with Metajive

Metajive partnered with School of Rock, the world's largest music school, to address a key business challenge. The company needed to better connect with its primary audience of parents, who are the decision-makers, and improve a problematic online journey where too many leads failed to convert into scheduled trial lessons.

The solution from Metajive was a comprehensive website redesign and development project focused on conversion. This included implementing smart IP detection to instantly show users their nearest school, placing bold sign-up forms throughout the site, and creating an intuitive user experience. The measurable impact was significant: Metajive delivered a 44% increase in lead collection and a 200% improvement in the lead-to-trial drop-off rate.

School of Rock