Case Study: Nike launches its first shoppable digital lookbook with Metajive

Nike launches first shoppable app in 21 languages with Metajive

Metajive partnered with Nike to address the challenge of expanding the audience for its premium Tech Pack product line. Nike wanted to transform a 200-page coffee-table book into a dynamic, global digital experience that was sharp on every device, maintained high design standards, and was accessible in multiple languages.

The solution developed by Metajive was Nike's first shoppable mobile app, a digital lookbook featuring integrated video, high-resolution photography, and real-time e-commerce. The native iOS and Android apps supported 27 languages and allowed Nike's team to easily update content for each seasonal launch. Metajive's work successfully raised the bar for how Nike connects with its audience digitally and extended into in-store installations at flagship locations worldwide.

Nike