Case Study: Nike boosts guided run discovery with Metajive’s website design and development

Nike boosts Audio Guided Runs to 10 million plays with Metajive

Metajive partnered with Nike Running to address the challenge of creating a dedicated digital home base for their popular Audio Guided Runs. The project's goal was to better organize and showcase this feature, making it easier for runners of all levels across the globe to discover and engage with the content.

Metajive designed and developed a responsive website on Nike.com using the brand's global design language. The solution featured a clean, intuitive system optimized for mobile discovery with authentic imagery and color-coded run types. The results were significant, with the hub serving as the primary discovery point for the feature which reached 10 million plays in three years. During lockdowns, Nike Run Club gained one million new users in a single month and saw a 42% increase in total runs, while the Audio Guided Runs themselves earned a 4.8-star rating from over 400,000 reviews.

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