Case Study: Lyft Business achieves brand alignment and higher lead conversions with Metajive

Lyft Business’s 7-year website evolution with Metajive

Lyft Business, the B2B division of the ride-sharing company, faced a challenge where its digital channel was out of sync with the broader Lyft brand and needed to serve a diverse range of audiences. Metajive was engaged to create tailored user journeys for each segment while bringing the entire site into full brand alignment.

Metajive solved this by overhauling the site's content and design, crafting a distinct visual identity for Lyft Business that extended the core brand. They built a custom CMS and a responsive, ADA-compliant website optimized for performance and lead conversions. The partnership, which spanned over seven years, was praised by the client for delivering industry-leading work, resulting in a cohesive brand experience and a platform built for growth.

Lyft Business