Case Study: Full Swing boosts golf e-commerce conversions with Metajive

Full Swing launches new e-commerce site in 3 months with Metajive

Full Swing, a maker of premium golf simulators and launch monitors used by top athletes, needed an e-commerce website that reflected their high-end brand and could effectively drive online sales in a competitive market. Their existing site failed to convey the quality of their products, so they partnered with vendor Metajive for a comprehensive website redesign and e-commerce platform development.

Metajive implemented a five-step approach that included showcasing athlete stories for credibility, building a premium design language, clearly merchandising products, and creating a seamless checkout flow. The new headless CMS site launched on Black Friday and immediately drove more leads to the sales team and increased conversion rates. The scalable platform provided Full Swing with a flexible digital home ready for future growth.

Full Swing