Case Study: Alterra Mountain Company creates a mission-driven website experience with Metajive

Alterra Mountain Company launches a mission-driven website with Metajive in 2 weeks

Alterra Mountain Company, known for its Ikon Pass, sought to evolve its brand beyond action sports to a more profound, mission-driven identity focused on connecting people to the outdoors. To achieve this, they partnered with Metajive for a comprehensive website redesign and development project to refresh their digital presence.

Metajive collaborated closely with Alterra's team from the outset, creating a fully responsive and ADA-compliant website built on the Sanity headless CMS. The solution featured immersive, scroll-triggered animations and a dynamic design system to reflect the mountain experience. The new site was met with strong internal and external reception, solidifying Alterra's refreshed brand and leading to immediate follow-up projects with Metajive.

Alterra Mountain Company