Metail
3 Case Studies
Case Study: House of Holland engages shoppers with virtual try-on for SS15 collection using Metail
A Metail Case Study
House of Holland - Customer Case Study
House of Holland wanted a fresh, engaging way to showcase its SS15 collection during London Fashion Week and connect audiences with the brand beyond the runway. Working with Metail, it aimed to create an innovative experience that would let shoppers interact with the collection in real time and build excitement around the launch.
Metail delivered a specially built website, tryonhouseofholland.com, where visitors could watch the live SS15 show, create a “MeModel,” virtually try on catwalk looks, and pre-order items in the correct size. The campaign drove strong results, including adoption rates of up to 76% over the weekend, users spending up to 21 minutes engaging, an average of 12 looks tried on per user, and 1 in 3 visitors browsing the full collection, alongside 49 press mentions and millions of social impressions.
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House of Holland
Henry Holland
House of Holland