Case Study: Royal Enfield boosts engagement and conversions with Metadome’s AR experience

Royal Enfield - Customer Case Study

Royal Enfield, a legendary motorcycle manufacturer, faced the challenge of meeting new customer expectations for digital experiences. Their existing website suffered from low engagement and poor conversion rates, as it lacked features for users to properly visualize, compare variants, and view motorcycles in their own space. To overcome this, they partnered with vendor Metadome to implement a web-based augmented reality solution.

Metadome developed an AR experience that allowed users to spawn any Royal Enfield motorcycle in their real environment, customize features like colors, and compare different models. This solution from Metadome significantly boosted engagement and streamlined the purchase decision process. The results were substantial, including an 8.6% increase in conversion rates, an average of 4.94 minutes spent in the AR experience, and double the overall website engagement, culminating in 1.38 million AR experiences delivered globally.

Royal Enfield