Case Study: MG Motors boosts test drives and retail conversions with Metadome.ai

MG Motors - Customer Case Study

MG Motors, an automotive brand known for its tech-forward approach, sought to increase customer reach and inquiries while minimizing the high real estate and inventory costs of traditional dealerships. To solve this challenge, they partnered with vendor Metadome.ai to leverage its XR platform for creating immersive virtual reality experiences.

The solution involved Metadome.ai creating small, inventory-less experience centers called MG StudioZ, which were placed in high-traffic areas. These centers featured immersive XR zones for customers to explore cars virtually. The implementation by Metadome.ai led to significant results, including a 32.2% test drive conversion rate, an average of 9 minutes and 25 seconds spent on the experience, and an overall retail conversion rate increase to 9%.

MG Motors

Kapil Bajaj

Head of Digital Transformation