Case Study: Hero MotoCorp boosts engagement and conversion with Metadome's 3D Karizma configurator

Hero MotoCorp - Customer Case Study

Hero MotoCorp, a major Indian motorcycle manufacturer, sought to enhance the launch of its Karizma model. The company faced challenges with low website engagement, poor product visualization, and low conversion rates. To address this, they partnered with vendor Metadome to develop an immersive digital solution.

Metadome implemented a 3D configurator that allowed users to customize the motorcycle in real-time, augmented by AR features to place virtual vehicles into the real world. This solution led to a significant improvement in user engagement and conversion. The results included an average time spent of 4 minutes and 15 seconds on the site, a 7.53% lead conversion rate, and a total of 145.29k website visitors, which facilitated impactful bookings for Hero MotoCorp.

Hero MotoCorp

Sabyasachi Ghosh

Product Manager- Digital Solutions