Case Study: Sincera delivers self-service advertising insights with Metabase

How Sincera uses Metabase embedding to provide their customers with digital advertising and media insights

Sincera, a modern verification service for digital advertising and media data, wanted to give customers richer datasets and self-service access to insights without forcing them to rely on raw CSVs, SQL, or external BI tools. Their challenge was finding the “missing middle” between simple summary charts and full data access, while keeping the experience intuitive and aligned with their product.

Sincera chose Metabase embedded analytics, using dynamic iframes, JWT-based authentication, and advanced permissions to securely deliver dashboards and interactive exploration inside their Rails application. With Metabase, Sincera quickly enabled customers to drill into data, apply their own filters, and build tailored views, while the company freed up resources to focus on core product development. The result was a faster, customizable, and more performant analytics experience that improved customer satisfaction and made presenting data “more or less a solved problem.”

Sincera

Ian Meyers

Co-Founder