Case Study: Cal.com achieves self-service analytics and faster customer support with Metabase

Cal.com uses Metabase for quick, self-service analytics without relying on engineering

Cal.com, the open-source Calendly successor powering scheduling for millions of people, needed a scalable way to understand product usage, customer behavior, and operational metrics without overloading engineering. To solve this, they turned to Metabase for business intelligence and self-service analytics directly on production data.

Using Metabase, Cal.com built dashboards, tracked key metrics like bookings, signups, MAUs, and feature usage, and quickly answered ad-hoc data requests without engineer support. The result was faster workflows, improved customer support, and better decision-making—for example, the team could help enterprise customers in minutes instead of hours or days and use usage insights to launch more targeted campaigns.

Cal.com

Peer Richelsen

Co-founder