Case Study: Recruit CRM launches self-serve embedded analytics with Metabase

Recruit CRM embeds Metabase to offer customers self-serve dashboards inside their app

Recruit CRM, an AI-powered ATS + CRM for recruitment agencies worldwide, needed a better way to give customers access to flexible, self-serve analytics. Their users wanted to explore data, build dashboards, and work with custom fields, but static reports forced them to export data and rely on external tools like Power BI.

Recruit CRM embedded Metabase into its product to power an “Advanced Analytics” section with full-app embedding, SSO via JWT, row-level security, sandboxing, and SQL-based models. Metabase helped them launch a premium feature, reduce support and reporting requests, improve trial conversions and product stickiness, and keep their data warehouse clean while avoiding the cost and complexity of building analytics in-house.

Recruit CRM