Case Study: Chromatic Achieves Self-Service Analytics with Metabase

How Chromatic replaced ad-hoc SQL with shared, self-serve analytics

Chromatic, a developer tools company, needed a better way to share product and business analytics across the organization. Before Metabase, their data lived in Google Data Studio, where restrictive permissions and a clunky interface pushed even engineering leaders to write raw SQL in BigQuery just to answer simple questions, creating a siloed data culture.

Chromatic replaced its old setup with Metabase on a hosted plan, giving the team a shared, intuitive workspace for self-serve analytics and goal tracking. With Metabase, adoption reached nearly 100% across 50+ users, and the company is now embedding Metabase into its product to give customers real-time, self-service access to their own analytics.

Chromatic

Paul Elliott

Engineering Lead