Case Study: Radial upgrades 100+ users to Salesforce Lightning CRM with Messina Group

Radial upgrades 100+ users to Salesforce Lightning CRM with Messina Group

Messina Group worked with Radial, an omnichannel retailer, to upgrade its 100+ sales and customer service users from the Salesforce Classic Interface to the Salesforce Lightning CRM. The challenge was to provide a better mobile-first experience and grant reps access to new and innovative selling features.

The solution from Messina Group involved synthesizing a readiness assessment, educating the client on new features, and creating a vision for an improved CRM. Messina Group executed configuration updates, coordinated user communications, and trained all users. This harmonized, disciplined approach led to a smooth transition for the retailer.

Radial