Case Study: ItemMaster gains data storytelling and competitive advantage with Messina Group

ItemMaster creates rich dashboards in weeks with Messina Group

The Messina Group helped ItemMaster, a national leader in creating digital content for consumer brands, overcome its challenge of managing disparate data sources with a small IT team and little infrastructure. This lack of a unified system hampered internal operations and prevented them from effectively sharing performance insights with their external partners, brands and retailers.

Messina Group implemented a cloud-based enterprise data warehouse and analytics solution using their proprietary Analytics Hub platform on Microsoft Azure. This provided a scalable, zero-footprint solution that quickly empowered ItemMaster with rich dashboards and scorecards. The new data storytelling capability changed the company's culture, provided a major competitive advantage, and transformed how they engage with external customers.

ItemMaster