Case Study: eGrocer increases revenue with merchandising analytics from Messina Group

eGrocer increases revenue with Messina Group’s merchandising analytics for $1B operations

eGrocer, a $1B online grocer servicing markets throughout the United States, faced a challenge in securing vendor funding. Their Category Managers and Merchandising Executives could not prove the ROI of their Vendor Funded programs due to a lack of data availability. The Messina Group was engaged to address this challenge with an Advanced Analytics solution.

Messina Group implemented a Merchandising Analytics program to capture product lift, promotional effectiveness, and ROI by item, market, and channel. This data was visualized in interactive dashboards, which provided compelling stories for vendors. As a result, eGrocer's executives gained significant leverage and were able to secure far more vendor funding by directly relating digital asset purchases to a lift in sales.