Case Study: a AEC services firm boosts win rates and pricing accuracy with Messina Group's CRM platform

AEC Services Firm boosts proposal win rates in 12 weeks with Messina Group

An AEC services firm was facing significant challenges with its outdated CRM platform. Its manual proposal process was inefficient and error-prone, leading to pricing inaccuracies, margin erosion, and missed revenue opportunities due to slow RFP responses. The Messina Group was engaged to help the firm overcome these issues.

Messina Group implemented a new CRM system with advanced automation and pricing tools, completing the project in approximately 12 weeks. The solution automated proposal generation and provided real-time cost insights. This resulted in faster, higher-quality proposals, increased win rates, more strategic pricing to combat margin erosion, and an improved ability to showcase the right resources for projects.