Case Study: a trade association strengthens reputation and grows sales with Messina Group’s AI-powered social listening

a trade association saves multiple six figures with Messina Group's AI social listening

The Trade Association, a national trade association, faced immense pressure to defend and grow its reputation across social media on subjects like health and sustainability. To meet this challenge, they engaged Messina Group to provide a best-in-class AI-powered social listening platform and the functional expertise needed to monitor their reputation at scale.

Messina Group conducted a discovery engagement, selected the optimal platform, and implemented it, saving the client multiple six figures in licensing costs. The solution enabled the Trade Association to identify threats and opportunities, predict social trends, and activate key influencers. As a result, the client gained a much better pulse on its reputation and was able to strategically grow its sales and defend its brand.