Case Study: a PE-backed lawn care provider accelerates acquisition integration and improves customer retention with Messina Group's data analytics platform

a PE-backed lawn care provider cuts acquisition integration from months to under one week with Messina Group

A PE-backed lawn care provider faced a significant challenge with its fragmented and siloed data, which was locked within an industry-specific transactional platform. This made timely access to critical information for improving customer acquisition and retention nearly impossible, a problem exacerbated by a high volume of customers and a recurring revenue model. The manual processes were further strained by new acquisitions, necessitating a new data strategy. The company engaged Messina Group to develop a data and analytics roadmap to address these issues.

Messina Group partnered with the client to build a proprietary analytics platform that unlocked data from key source systems. The solution included an M&A integration playbook, which drastically reduced the time to integrate new acquisitions from months to under one week. The results were transformative: the client eliminated several hundred hours of manual reporting, gained timely insights into customer retention and marketing spend, and enabled data-driven decision-making across operations, finance, and marketing.