Case Study: a leading chemical distributor in the United States gains portal development insights with Messina Group

a leading chemical distributor gains portal development insight with Messina Group through 1 Voice of the Customer survey

The Messina Group worked with a leading chemical distributor in the United States that sought to become an industry leader in e-commerce. Their challenge was to build a business case for a new online customer portal and understand which features would provide sufficient ROI before investing in the costly initiative.

Messina Group conducted a Voice of the Customer survey, interviewing high-value clients to gauge portal adoption and identify the most valuable features. The solution provided key strategic insights that allowed the client to confidently prioritize development and build the business case for the portal. An additional benefit was the creation of a new library of customer testimonials for marketing use.