Case Study: Paytailor achieves seamless cross-platform mobile and IoT payments and SMS-based loyalty with Messente Communications

Paytailor - Customer Case Study

Paytailor, an Estonian mobile-payments startup, needed to add user authentication, merchant loyalty programs and location-based offers to its app-driven payments platform without exposing customers’ phone numbers or generating spam, while remaining device- and bank-agnostic. To solve these challenges, Paytailor integrated messaging and verification services from Messente Communications, using Messente’s phone verification API and global SMS messaging gateway.

Messente Communications supplied a verification API to authenticate users and keep numbers hidden from merchants, plus a scalable SMS gateway to deliver opt-in loyalty notifications and location-triggered offers. The integration automated loyalty rewards and proximity marketing, preserved user privacy, reduced spam risk, and supported Paytailor’s growth across POS, e‑commerce and IoT scenarios—improving customer engagement and helping merchants increase sales.

Paytailor

Rode Luhaäär

Co-founder