Case Study: HolidayPirates achieves massive WhatsApp reach and high click rates with MessengerPeople

Tips From The HolidayPirates WhatsApp Channel

HolidayPirates, a large European travel community and deal publisher, needed a more direct way to reach users as Facebook’s organic reach declined. The company was looking for a distribution channel that could deliver time-sensitive travel deals, and chose MessengerPeople’s Messenger marketing solution to expand its customer communication beyond social media.

Using MessengerPeople’s WhatsApp and Facebook Messenger tools, HolidayPirates sent highly relevant deal alerts, error fares, and last-minute offers to segmented audiences. The results were strong: the company grew its WhatsApp audience to more than 750,000 subscribers, regularly achieved 50%–60% click-through rates, and in some campaigns saw up to 90% click rates, helping drive bookings even when purchases were completed on another device.

HolidayPirates

Daniel Palm

HolidayPirates