MessengerPeople
10 Case Studies
A MessengerPeople Case Study
Social Chain, the Manchester-based global social media marketing agency, was already using WhatsApp as a marketing tool but struggled to manage and scale it because of heavy manual processes on a single device. To improve efficiency and grow the channel, the company turned to MessengerPeople’s WhatsApp marketing solution.
Using MessengerPeople, Social Chain cut the time spent sending daily morning updates by around 50% and built a highly engaged community with very low unsubscribe rates. The team also reported that its own content generated the highest CTR, while features like categories and polls helped expand the channel and improve audience engagement.
Peter Daly
Social Chain