Case Study: BloombergQuint achieves efficient breaking news distribution and high CTRs with MessengerPeople

How to Use Your WhatsApp Channel Efficiently

BloombergQuint, India’s premier multi-platform business and financial media company, needed a faster, more direct way to deliver crisp, curated business news to a mobile audience in a cluttered market. To reach readers with urgent updates and high-value content, the company chose MessengerPeople and used its WhatsApp-based messaging service as a new content distribution channel.

With MessengerPeople, BloombergQuint launched India’s first business news messenger service for decision makers, combining daily global and domestic business coverage, market updates, stock and news bots, and breaking-news alerts. The channel quickly met its launch target of 100,000 users and grew to more than 225,000 active users, with many readers consuming 30+ articles per month and the highest click-through rates coming from breaking news and business-critical updates.

BloombergQuint

Ankit Dikshit

BloombergQuint