Case Study: INTERSPORT Hübner achieves better customer service and product consulting with MessengerPeople WhatsApp customer care

How INTERSPORT Hübner Offers Product Consulting over Messenger

INTERSPORT Hübner, a German sporting goods retailer with eight locations, wanted a simple way to offer real-time product advice and customer support without forcing shoppers to create an account or switch to a more complex channel. To meet this challenge, the company turned to MessengerPeople and used WhatsApp as both a newsletter and customer care channel for questions about products, services, orders, and availability.

With MessengerPeople’s WhatsApp customer care solution, INTERSPORT Hübner launched a pilot in one store and quickly gained over 30 users, then expanded across all locations and reached more than 140 users after flyers were rolled out company-wide. The company now receives 3–10 questions per week, many of which lead to store visits, while also using the channel for selected updates like campaigns, events, and job openings.

INTERSPORT Hübner

Kristin Marci

INTERSPORT Hübner