Case Study: Brille24 achieves fast, high-engagement customer support and marketing results with MessengerPeople

How Brille24 Uses WhatsApp For Professional Customer Support

Brille24, the online optician selling internationally as Glasses24.com, wanted a faster and more direct way to advise customers, answer questions, and promote offers beyond email and social media. To meet this challenge, Brille24 partnered with MessengerPeople to launch WhatsApp-based customer service and messaging, using the channel for real-time consultation, appointment scheduling, and newsletters about deals and campaigns.

With MessengerPeople’s WhatsApp solution, Brille24 built a highly responsive communication channel supported by its customer service team, enabling both support and marketing in one place. The results were strong: subscriber numbers more than doubled in a year, newsletter open rates reached 90–95%, and one campaign generated a 20% click rate, with traffic and clicks arriving almost immediately after sending.

Brille24

Andreas Sobing

Head of CRM