Case Study: Commerzbank boosts investor engagement with MessengerPeople WhatsApp Service

Commerzbank - Customer Case Study

Commerzbank, a leading international bank and major provider of certificates, leverage products, and ETFs, needed a better way to reach private investors it often did not know directly. To overcome the challenge of connecting with this audience through preferred digital channels, the bank chose MessengerPeople’s WhatsApp service to distribute market news, analysis, and investment content more effectively.

MessengerPeople helped Commerzbank launch a WhatsApp-based content channel in January 2017, powered by the bank’s trading-floor public distribution team. The service quickly became a successful part of Commerzbank’s marketing mix, with user numbers continuing to rise and KPIs such as click numbers, session lengths, and unsubscription rates all reported as above average. Commerzbank also expanded the channel to include video analyses, podcasts, and long-term asset development insights, reinforcing strong engagement and sales impact.

Commerzbank

Roman Przibylla

Commerzbank