Case Study: Save The Student boosts CTRs and engagement with MessengerPeople

Better CTRs and KPIs with Messenger Marketing

Save The Student, a UK student money website, needed a way to share fast-moving deals and offers with its young audience more directly and effectively. To build a highly engaged list and give users more choice in how they receive updates, the team turned to MessengerPeople and WhatsApp-based messenger marketing.

MessengerPeople helped Save The Student launch a WhatsApp channel to broadcast daily deals, time-sensitive offers, and support via chat. The result was a growing community of about 300,000 Facebook fans being promoted into the channel, with strong performance: Save The Student reported steady growth, very high open and click rates, and better percentages than most other channels, helping create more 1:1 interaction with its audience.

Save The Student

Jake Butler

Chief Operating Officer