Case Study: MAPFRE doubles NPS survey response rates with messangi's WhatsApp Business solution

How we helped MAPFRE double their NPS response rates leveraging WhatsApp Business

messangi helped MAPFRE, a leading insurance company, overcome its challenge of low engagement with NPS surveys sent via traditional channels like email and SMS. The customer was seeking a more efficient and engaging method to collect valuable feedback.

The solution implemented by messangi involved integrating the WhatsApp Business Platform into MAPFRE's strategy. This allowed the company to send interactive surveys directly through WhatsApp, utilizing features like automated messaging and quick-reply buttons. As a result, MAPFRE successfully doubled its NPS survey response rates, leading to richer customer insights and more informed decision-making.

MAPFRE