Case Study: The Co-operators achieves modernized, consistent policy communications and improved client experience with Messagepoint

Modernizing Policy Communications For Improved Client Experiences

The Co-operators, a leading Canadian-owned insurance and financial services organization, faced inconsistent client communications across multiple systems and third‑party composition tools. They needed an enterprise-wide, easy-to-use content management and authoring solution that business users could operate with minimal IT involvement — a need they engaged Messagepoint to address using the Messagepoint® software platform and its Integrated Approach.

Messagepoint redesigned The Co-operators’ policy packages, applied information design and plain‑language techniques, developed template and data-integration workflows, and deployed its hybrid‑cloud CCM platform so business users can author, approve and personalize documents directly. As a result, Messagepoint standardized and eliminated redundant content across lines of business, strengthened brand-consistent, full‑color communications, improved the client experience and retention, and accelerated time-to-market for document changes while reducing dependence on IT.

The Co-Operators

Laurieann Miller

Director of Client Services