Case Study: IWCO Direct achieves faster time-to-market and advanced personalization with Messagepoint

Dynamic Content Management With Messagepoint

IWCO Direct, one of North America’s largest direct marketing providers, faced a need for advanced micro‑segmentation and personalized messaging that leveraged its inkjet and variable data publishing capabilities. The company also required a user‑friendly system that let clients create, manage, test and approve messaging on-screen without IT involvement, while retaining centralized corporate control over rules and regional communications—requirements that made a custom build impractical, so IWCO Direct selected Messagepoint.

Messagepoint delivered a hybrid‑cloud content and rules management platform with real‑time business‑rule validation, online proofing of wireframe layouts, permission‑based content control and integrated workflow. Since deploying Messagepoint in 2015, IWCO Direct has cut change‑management cycle times from days to hours, accelerated time‑to‑market, automated production workflows, enabled targeted variable messaging and achieved more repeatable, efficient direct‑mail campaigns.

IWCO Direct

Dave Johannes

SVP Operations