Case Study: Camping-Car Park enhances multilingual WhatsApp support with MessagePlus.io AI

Enhancing Multilingual Customer Support with AI on WhatsApp

Camping-Car Park, France’s largest network of motorhome areas, faced challenges in managing multilingual customer support for its international travelers through traditional channels. They needed a fast and reliable solution to overcome language barriers and slow response times. To address this, they partnered with Message Plus to implement a centralized support solution on WhatsApp.

Message Plus implemented a custom-built AI assistant, trained on the company's data and operating in five languages, to handle customer inquiries on WhatsApp. This solution now autonomously resolves 50% of all requests. The results include a customer satisfaction score of 4.6/5, an average response time of under 20 minutes for human-handled queries, and a significant boost in team productivity by freeing agents from routine tasks.

Camping-Car Park

Karine Bruère

Director of Strategic Projects