Case Study: Auto24 drives 15,000 WhatsApp leads monthly and over one-third of car sales with MessagePlus.io

Driving Car Sales on WhatsApp Across Africa

Auto24, one of Africa's leading online platforms for buying and selling used cars, faced a significant challenge in maintaining consistent customer engagement across its operations in five countries. The company needed a unified communication platform to handle thousands of daily inquiries, manage leads, and streamline its sales process for over 100 representatives. Auto24 partnered with MessagePlus.io to implement a central customer engagement hub on WhatsApp to address this.

The solution from MessagePlus.io empowered sales agents with a WhatsApp Lead Management System, Meta ads, and an AI assistant for vehicle recommendations. This implementation generates 15,000 qualified leads monthly and synchronizes them with Auto24’s CRM. As a result, MessagePlus.io helped make WhatsApp Auto24’s number one sales channel, with over one-third of all car sales now initiated and completed directly through the platform.

Auto24

Axel Peyrière

Founder & CEO