Case Study: EdSmart achieves reliable urgent parent SMS delivery and 65–88% 24-hour response rates with Sinch MessageMedia

Text message integration delivers effective communication with parents in schools

EdSmart, the School Organisation System founded to simplify school paperwork and communication, struggled with parents not receiving timely, clearly prioritized messages and with navigating large volumes of forms. To reach parents quickly for time‑sensitive notifications, EdSmart integrated Sinch MessageMedia SMS and its simple API into a broader multi‑channel strategy alongside email and app notifications.

Sinch MessageMedia supplied a reliable SMS gateway and easy‑to‑use API that EdSmart embedded in its workflows to send urgent alerts and one‑time tokens for verified actions. The result was faster, more secure engagement — average parent response rates of 65% within 24 hours (with some schools hitting 88%), improved deliverability and redundancy to meet recovery commitments, and greater confidence that time‑sensitive messages were received and acted on.

EdSmart

David Eedle

Co-Founder and Chief Technology Officer