Case Study: i4Tradies boosts job leads and cuts lead costs with Sinch MessageMedia

Text-in hotline helps tradies reduce lead costs by 35%

i4Tradies is an all‑in‑one cloud-based SaaS platform that connects consumers with certified tradies, but COVID-19 caused a sharp drop in job requests as people delayed work and became more cautious about who they let into their homes. To tackle falling demand and the hassle of finding trusted tradespeople, i4Tradies partnered with Sinch MessageMedia, using bulk SMS services, SMS automation and two dedicated text‑in numbers to create a simple text hotline.

Using Sinch MessageMedia’s SMS tools, i4Tradies launched an Emergency Response Centre that routes texted job details into its leads platform for tradies to bid on, with customers typically informed and assigned a tradesperson within about two hours. The program reduced lead costs to about $5.50 versus $20–30 charged by competitors, helped Emergency Trade Services cut lead acquisition costs by 35%, increased qualified job leads for customers and tradies, and produced faster bookings—often with work scheduled the next day.

i4Tradies

Sachi Wickramage

COO