Case Study: St John of God Health Care achieves 64% SMS click-through rate with Sinch MessageMedia mobile landing pages

St John of God Health Care achieves 64% SMS click-through rate with Sinch MessageMedia

St John of God Health Care, a major healthcare provider, faced challenges reaching its caregivers and medical officers with critical information via traditional channels like work email. To communicate more effectively, especially during the pandemic, they partnered with Sinch MessageMedia and began using its mobile landing pages service to share large amounts of credible, branded content directly via SMS.

By implementing Sinch MessageMedia's mobile landing pages, the healthcare organization could send succinct SMS messages that linked to detailed, professional pages. This solution significantly increased engagement, yielding a 64.3% click-through rate on one critical COVID-19 update and high participation rates across other campaigns for events, surveys, and submissions.

St John of God Health Care