Case Study: SportsPower achieves 30–40% VIP database turnout at sales events with Sinch MessageMedia

SportsPower increased store visits by 40% following SMS campaign

SportsPower, a family-run network of sporting goods retailers, struggled to reach and engage customers using print, email and in-store signage for VIP sales events. To drive attendance and get measurable results they turned to Sinch MessageMedia’s SMS service to complement email campaigns and directly invite their VIP database.

Using Sinch MessageMedia, SportsPower sent SMS invites (with links to their Facebook page) to 2,000 customers ahead of twice-yearly sales, promoting items and discounts; the campaigns produced the two most successful sales nights to date, with 30–40% of the VIP database attending or visiting in the days after, and campaign setup taking only about 10 minutes.

SportsPower

Nathan Collins

Manager