Case Study: Burlesque Muse increases voting engagement and eliminates fraud with Sinch MessageMedia SMS

SMS voting system eliminates vote fraud for a national competition

The customer, Burlesque Muse, a national burlesque competition, faced a challenge with voter fraud and inefficient vote capture in its online Grand Finale after its previous QR code system proved vulnerable. They needed a secure platform to deliver unique voting links quickly and reliably to a global audience. The vendor, Sinch MessageMedia, provided an SMS solution to address this.

Sinch MessageMedia implemented an SMS service that generated unique, shortened links for each audience member, which were delivered instantly and could be used internationally. This solution eliminated voter fraud entirely and increased the voting rate from an average of 68% to 85%, a 25% increase in votes captured. The vendor's reliable delivery and support were crucial to the event's success.

Burlesque Muse

Mae De La Rue

National Director