Case Study: Estia Health reduces agency costs by up to 25% and fills shifts faster with Sinch MessageMedia

SMS staffing solution fills last-minute vacancies fast for aged care facility

Estia Health, one of Australia’s largest residential aged care providers, faced challenges quickly communicating vacant shifts and filling unplanned leave across its rostered staff. To address this, Estia used TimeTarget’s rostering platform with Sinch MessageMedia’s SMS API integrated, enabling immediate, interactive SMS communications sent and received directly within the TimeTarget system.

Using the Sinch MessageMedia-powered SMS shift manager and shift-bidding functions, Estia increased responsiveness (MessageMedia reports a 97% open rate and 83% opened within an hour), reduced agency reliance and cut agency costs by an estimated 20–25% at facilities using the service, and saved substantial staff time previously spent calling to fill shifts. The solution also improved continuity of care and staff satisfaction by offering timely shift opportunities and straightforward notifications.

Estia Health

Jeremy Cassidy

Systems Manager