Case Study: Evrima boosts clinical trial participation with Sinch MessageMedia SMS

SMS reminders and two-way messaging get 8% CTR, boosting clinical trial numbers

Evrima Technologies, a healthcare company that connects patients to clinical trials, needed a better way to reduce candidate drop-off and improve communication across marketing, registration, screening, and enrolment. With thousands of candidates to manage and email often going unanswered, they turned to Sinch MessageMedia to add SMS to their recruitment process.

Using Sinch MessageMedia’s SMS for HubSpot, along with bulk SMS campaigns, automated reminders, MMS, and two-way messaging, Evrima could send messages at scale, follow up on missed emails, and support participants through screening and appointments. The results included a 100% delivery rate on a 11,000-person SMS campaign, 1,250+ clicks, an 8% click-through rate, and a 20.7% conversion rate in one study, helping increase qualified trial participants and reduce follow-up calls.

Evrima

Lauren Duffy

Senior Marketing Manager