Case Study: Positive Lending Solutions cuts SMS support time by 733% with Sinch MessageMedia

SMS improves customer support with 733% faster sends through Salesforce

Positive Lending Solutions, an Australian finance broker specializing in vehicular asset finance, needed an SMS solution that could integrate with Salesforce and help frontline staff send follow-up texts more quickly after support calls. They chose Sinch MessageMedia’s Mercury SMS application because of its on-shore operations, strong service, and faster SMS delivery.

With Sinch MessageMedia’s Mercury SMS integrated into Salesforce, PLS was able to automate SMS sends within support workflows and better organize its 400 templates. The result was a dramatic reduction in follow-up text time, from 22 seconds to 3 seconds per send, a 733% improvement that gave staff more time to focus on clients.

Positive Lending Solutions