Case Study: American Doughnut Kitchen boosts loyalty card redemption by 40% with Sinch MessageMedia SMS

SMS helps drive loyalty card redemption by 40% for long-standing food institution

American Doughnut Kitchen, a long-running Melbourne food institution, needed a better way to modernize customer engagement and manage its loyalty program as buying habits shifted more digital. To improve communication with its generational customer base and support promotions, event updates, and store notices, the company turned to Sinch MessageMedia and its bulk business SMS platform.

Using Sinch MessageMedia’s SMS messaging, American Doughnut Kitchen automated and streamlined loyalty draw notifications and other customer communications, replacing manual texting from a personal phone. The result was a 40% increase in loyalty card redemption, along with faster outreach, better customer engagement, and measurable improvements through click-throughs and orders.

American Doughnut Kitchen

Belinda Donaghey

Director and GM